This site launched in July 2026 with one job: to be the entity home for “Justin Sonnenreich”, the single canonical place that states, with sources, who I am, what I’ve built and where else I exist online.
Why bother? Because in 2026 your first impression is compiled by machines. Google’s Knowledge Graph, ChatGPT, Perplexity, they assemble “you” from whatever’s most structured and consistent. Before this site, the top results for my name included data-scraper profiles and a duplicate LinkedIn. Strangers were writing my record. The fix is boring and it works: one homepage that says everything unambiguously, an About page with a sourced timeline, posts that document real work (cases, projects, credit to mentors), Person and Organization schema underneath, and a hard rule about verification.
Built on the personal-brand-website system Dennis Yu’s team documents publicly, the same process behind sites like michaelkrigsman.com. If you’re a founder whose Google page 1 is scrapers: fix it before your next fundraise or enterprise deal. Your buyers’ agents are reading.
Sources & mentions
- The One-Paste Master Prompt (LSS): the documented build process