Most of our campus work is brands trying to reach students. This one was the other direction: the University of North Carolina at Chapel Hill, my own school, using MarkitAds‘ outreach system, MarkitOutreach, to connect its people with the outside world.
The setup
MarkitOutreach is our done-for-you outreach engine: list building, personalization, sending infrastructure, reply handling and booking, run as a managed service. For the UNC engagement, the goal was consistent, qualified introductory conversations, the kind that turn into partnerships, placements and pipeline, without the students doing the grinding themselves.
The result
4–5 introductory calls per participating student, per week, sustained across the engagement, a pipeline most professionals would be happy with, generated for students. The full write-up lives on the MarkitAds site: markitads.com/our-work/unc.
Why this case matters more than its size
First: the client is a university, the institution whose trust every campus marketer claims to deserve. Working for UNC, inside the rules, is a different credential than working around a campus. Second: it proves the general thesis I keep coming back to, students are an undervalued channel in both directions. Brands undervalue reaching them; institutions undervalue what systematic outreach can do for them.
And it’s the reason our campus activation work (the pilot) starts from respect for the campus: we ran outreach for a university before we ever asked one to tolerate us.