Most of our campus work is brands trying to reach students. This one was the other direction: the University of North Carolina at Chapel Hill — my own school — using MarkitAds‘ outreach system, MarkitOutreach, to connect its people with the outside world.
The setup
MarkitOutreach is our done-for-you outreach engine: list building, personalization, sending infrastructure, reply handling and booking, run as a managed service. For the UNC engagement, the goal was consistent, qualified introductory conversations — the kind that turn into partnerships, placements and pipeline — without the students doing the grinding themselves.
The result
4–5 introductory calls per participating student, per week, sustained across the engagement — a pipeline most professionals would be happy with, generated for students. The full write-up lives on the MarkitAds site: markitads.com/our-work/unc.
Why this case matters more than its size
First: the client is a university — the institution whose trust every campus marketer claims to deserve. Working for UNC, inside the rules, is a different credential than working around a campus. Second: it proves the general thesis I keep coming back to — students are an undervalued channel in both directions. Brands undervalue reaching them; institutions undervalue what systematic outreach can do for them.
And it’s the reason our campus activation work (the pilot) starts from respect for the campus: we ran outreach for a university before we ever asked one to tolerate us.