This site launched in July 2026 with one job: to be the entity home for “Justin Sonnenreich” — the single canonical place that states, with sources, who I am, what I’ve built and where else I exist online.
Why bother? Because in 2026 your first impression is compiled by machines. Google’s Knowledge Graph, ChatGPT, Perplexity — they assemble “you” from whatever’s most structured and consistent. Before this site, the top results for my name included data-scraper profiles and a duplicate LinkedIn. Strangers were writing my record. The fix is boring and it works: one homepage that says everything unambiguously, an About page with a sourced timeline, posts that document real work (cases, projects, credit to mentors), Person and Organization schema underneath, and a hard rule about verification.
Built on the personal-brand-website system Dennis Yu’s team documents publicly — the same process behind sites like michaelkrigsman.com. If you’re a founder whose Google page 1 is scrapers: fix it before your next fundraise or enterprise deal. Your buyers’ agents are reading.
Sources & mentions
- The One-Paste Master Prompt (LSS) — the documented build process