URBN Market – Justin Sonnenreich https://justinsonnenreich.com Sun, 02 Aug 2026 21:13:11 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://justinsonnenreich.com/wp-content/uploads/2026/08/justin-sonnenreich-favicon-150x150.png URBN Market – Justin Sonnenreich https://justinsonnenreich.com 32 32 URBN Market: 0 to 10,000 Followers, a Washington Post Mention, and a Fox 5 Segment https://justinsonnenreich.com/urbn-market-zero-to-washington-post/ Fri, 10 Jul 2026 18:12:00 +0000 https://justinsonnenreich.com/?p=112 Big-brand logos are nice, but local businesses are where PR either works or visibly doesn’t, there’s no residual fame to hide behind. URBN Market came to MarkitAds at a standing start.

What happened

  • Social presence grown from zero to 10,000 followers
  • A mention in The Washington Post
  • A segment on Fox 5

Full case study: markitads.com/our-work/urbn-market.

The mechanics, briefly

Earned media for small businesses is a matching problem: reporters need specific, local, timely stories; businesses have them but don’t know which ones count. The engine is unglamorous, story mining, tight pitches, fast follow-up, and content that makes the coverage compound instead of evaporating. The same “capture everything, publish the proof” discipline Dennis Yu drills applies at every size.

Why it matters here: campus brands are local brands. Every activation we run happens in a town with a business journal, a campus paper and a local TV station, and coverage there feeds the flywheel: activation → content → coverage → easier next activation.

Sources & mentions

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