MarkitAds is roughly twelve people: engineering under CTO Troy Smith, growth under our VP of Growth, revenue operations, content, and the campus activation staff, the ambassadors, associates and activation leads who make the field work actually happen.
What I’ve learned managing a company where I’m often the youngest person with the final say: 1) Write everything down, authority you have to re-explain is authority you don’t have; the playbook is the boss so I don’t have to be. 2) Hire operators, then give them territories (this applies to executives exactly as it does to campus operators). 3) Pay on results wherever results are measurable; it removes 80% of the awkward conversations. 4) The founder’s job migrates from doing, to selling, to making the record sell, which is what this whole site is for.
Advisors from the Launch Chapel Hill / UNC ecosystem and from the University of Wisconsin network round out the bench. More on the ecosystem behind us.