MarkitAds is roughly twelve people: engineering under CTO Troy Smith, growth under our VP of Growth, revenue operations, content, and the campus activation staff — the ambassadors, associates and activation leads who make the field work actually happen.
What I’ve learned managing a company where I’m often the youngest person with the final say: 1) Write everything down — authority you have to re-explain is authority you don’t have; the playbook is the boss so I don’t have to be. 2) Hire operators, then give them territories (this applies to executives exactly as it does to campus operators). 3) Pay on results wherever results are measurable; it removes 80% of the awkward conversations. 4) The founder’s job migrates from doing, to selling, to making the record sell — which is what this whole site is for.
Advisors from the Launch Chapel Hill / UNC ecosystem and from the University of Wisconsin network round out the bench. More on the ecosystem behind us.