When people ask whether a young agency can work with big brands, I point at one logo: Kylie Cosmetics.
The work
MarkitAds built a user-generated content pipeline: sourcing creators, briefing them against brand guidelines, managing rights and usage, and delivering a steady flow of authentic content the brand could deploy across paid and organic. The full case study is at markitads.com/our-work/kylie-cosmetics.
Why UGC and campus are the same muscle
A UGC pipeline is a distribution system for authenticity: find real people, make it easy for them to say true things on camera, handle the logistics so quality stays high. That is exactly what a campus ambassador program is — the difference is where the content lands. The student who films a 30-second dorm-room review is the same student who staffs a tabling day; the brand that learns to work with one learns to work with both. It’s why our campus offer includes a content layer by default: every activation is also a shoot.
What the Kylie engagement proves isn’t that we can send emails to famous brands. It’s that our systems survive contact with a marketing organization that has real standards — brand safety, usage rights, deadlines — at a scale where sloppiness gets you fired. Not bad for a company started in a bedroom.