Resources
Start here
- The campus CPA math — why verified student acquisition is a different asset class
- How a campus activation actually runs — staffing, tracking, verification
- The student operator model — territory, playbook, comp curve, status
- Everything brands ask before a pilot
Frameworks I use (credit where it’s due)
Most of the operating system behind my brand comes from Dennis Yu and BlitzMetrics: the Topic Wheel, the Dollar-a-Day strategy, the Content Factory, and MAA (Metrics > Analysis > Action). What Dennis taught me →